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10 verified Retail AI agent use cases

Real deployments: HEINEKEN, Wayfair, Zapia AI, Compass and more. Each cites its source.

HEINEKEN

research agentRetail

HEINEKEN used Azure AI Foundry to create a multi-agent platform that enables employees to access data and information across the company in their native language. With the help of …

Hoppy has significantly reduced the time required for simple tasks, from 10-15 minutes to just 5-10 seconds.

Wayfair

customer service agentRetail

Wayfair uses OpenAI models to validate over 11 million product specs and automate work across 41,000 supplier support tickets a month (up to 70% in some workflows), including dozen…

Wayfair uses OpenAI models to validate over 11 million product specs and automate work across 41,000 supplier support tickets a month (up to 70% in some workflows), including dozens of AI agentic workflows in its Wilma s

Zapia AI

customer service agentRetail

Zapia AI , a retail technology company, uses AI agents to support millions of users with product discovery, local business searches, and purchase assistance, resulting in over 90% …

Zapia AI , a retail technology company, uses AI agents to support millions of users with product discovery, local business searches, and purchase assistance, resulting in over 90% positive user feedback.

Compass

sales agentRetail

Compass , the largest real estate brokerage in the United States by sales volume, powers nearly 40,000 agents with its end-to-end technology platform. Workspace tools like Google D…

EssilorLuxottica

customer service agentRetail

EssilorLuxottica moved from restrictive legacy systems to a modern data platform for AI. Working with NTT DATA, the group migrated to BigQuery, creating a secure and reliable found…

Home Depot

customer service agentRetail

The Home Depot has launched Magic Apron, a sophisticated digital agent that brings the brand’s "orange apron" expertise to every customer, whether they’re in the aisles or at home.…

Macy

customer service agentRetail

Macy’s created “Ask Macy’s,” a new digital shopping concierge and a leap forward in multimodal, agentic AI shopping powered by Gemini Enterprise for Customer Experience. Far beyond…

Ocado Retail

customer service agentRetail

Ocado Retail is also using Imagen and Veo models on Gemini Enterprise Agent Platform to automatically generate tailored ad banners — a process that previously required more than 10…

Ulta Beauty

customer service agentRetail

Ulta Beauty is rolling out agentic commerce within AI Mode in Search and the Gemini app over the next month. Through this new experience, shoppers can receive Ulta Beauty product r…

Woolworths Group

customer service agentRetail

Woolworths Group is the first Australian retailer to partner with Google's agentic platform. The company is evolving its digital shopping assistant, Olive, into an intuitive partne…

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